What if you want to rebrand your business in the future?
Rebranding is the process of changing the corporate image of an organization. It is a market strategy of giving a new name, symbol, or change in design for an already-established brand. The idea behind rebranding is to create a different identity for a brand, from its competitors, in the market.
When do you need to rebrand
- When your brand no longer matches your target audience
- When your brand is no longer relevant/outdated
- Negative image – bad publicity, legal action, scandal, etc.
- Limited and needs expansion
How do you rebrand
- Keep what is good
- Be clear on why you are doing it
- Create a strategy with timelines
- Be all in
- Have the resources to do it correctly and long term
