YOU NEVER PERSUADE IN A GOOD BUSINESS PITCH

You need to think of it as sharing an investment that is good for them and NOT PERSUADING THEM. First never pitch a startup investment to someone who cannot afford to lose it. Second, don’t pitch it to anyone especially family and friends if you are not highly confident in this idea. Trust me the next family reunion will be awkward. So assuming you are pitching this to someone who is able and wanting to invest share (not persuade) with them why this is a good business to invest in. You go over the key points of your business plan.

  • Why this business will work with facts and stats?
  • Why you are worth investing in?
  • What is the profit potential for this startup?
  • What will they get for their investment?
  • If it is a loan the terms of how they will be paid?

MY BIG WARNING TO THOSE PITCHING TO INVESTORS

Again have your business plan ready so you can answer questions they ask. And finally, if they ask a question you don’t have an answer for DON’T BS THEM. Tell them it is a great question and you will get them an answer within 24 hours.

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