Brand Knowledge

What are the two components of brand knowledge? I am not sure what brand knowledge means to be honest. I have never heard that term. However, a brand is an image, reputation, or symbol you create for your company that normally will reflect what your customers are...

Bringing Something to a Partnership

How do I find a business partner with a 50% partnership? All business partnerships should be based on each partner bringing something of value to the partnership. Basically without this person, the startup would not be possible. So first ask why you want or need this...

Cultivating a Brand Image

How do companies cultivate a brand image such that they can sell lesser products for more money and beat out competitors? A brand is an image and reputation your product/ service has or is seeking to create. Your brand needs to reflect an image customers find value or...

Taking Out a Loan to Grow a Business

Should you take out a loan to grow a business? Yes if in fact, you are very confident. it will grow your business and provide a turn on your loan. For example, if I borrow $100k I need to have my company either increase profit $25–$30k per years allowing me to pay off...

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