A Business Plan should give you the confidence that your idea is worth going after it. It should have your strategy for accomplishing success and what your actual plan will be.

A Business Plan is a Battle Plan. It needs to be good enough so that your soldiers (team, investors, partners, etc.) feel confident going to battle with you.

Let me give you The World’s Simplest Business Plan:

  • Why do YOU think this business is a good idea and will work?
  • What are you going to sell?
  • How much is it going to cost to get this business up and running? (Just long enough to test your model—Think Pup Tent, NOT Dream House.)
  • Why are people going to buy from you and not your competition?
  • Who is going to be your ideal customer?
  • How can you communicate and promote your company and products/services to this ideal customer? (Radio, TV, Digital, Social Media, etc.)
  • Who do you need on your team to operate this business?
  • What must you do before opening for business? This is your BIG TO DO LIST. (Licensing, incorporate, etc.)