Why to Partner in Business

What are some good examples of partnerships? Most businesses have a partnership for these reasons. WHY TO PARTNER IN BUSINESS? Each partner brings one of these to the business: Time Expertise in a critical area Capital Fills a key role in operations Business...

Rebranding 101

I want to rebrand and find the best brand name. Can anyone tell me a source for that? REBRANDING 101 You can do this yourself very easily. Ask yourself this question: What one promise, if we could deliver on this, would make our target customer chase us down for our...

Don’t Bet on Overnight Success

How did you achieve success early in life? There are very few overnight successes. Be patient and develop the traits of highly successful people; driven, take initiative, competitive, self-confident, leaders, etc. Develop your area of proficiency; this is what comes...

Evaluate Your Brand Name Idea

Can I evaluate my brand name idea for less than $60? Yes do it yourself.  Is your brand name catchy and easy to remember?  Does it stick in the mind of the audience? Does it promote what your target customer wants most from this...

When a Customer Raises Objections

What should you do when a customer raises objections during a sales call? Listen fully and then answer them calmly. If you do not have the answer at that time tell them you will get the answer and provide it quickly. Questions that are effectively answered lead to the...

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