5 Business Solutions that Produce Growth

How do I grow my business? 5 BUSINESS SOLUTIONS THAT PRODUCE GROWTH I have learned that there are only a few things that move the needle. Increase your buying audience (more visitors, views, and buyers is needed) so focus on attracting more target customers. Marketing...

Passion is Misleading. Choose. Profitable

Why is it important for entrepreneurs to choose a field that they will enjoy? PASSION IS MISLEADING CHOOSE PROFITABLE Don’t let passion fool you as it is an entrepreneur’s mistress. I love golf it does not mean I start a driving range or golf course. The point...

Equity Share in a Startup

How much equity should I give up in a startup? As little as possible because it is a limited resource and the tendency is to give too much away too fast. No matter how much you give away make sure you don’t give away your power as the founder. You can give a...

7 Key Objectives In Your Marketing Plan

What are the objectives of marketing? 7 KEY OBJECTIVES IN YOUR MARKETING PLAN Traffic Customer acquisition Expand demographics Launch a new product/service Promote a sale Reinforce your USP Build your brand Note: Your marketing plan does not have to be just for your...

Tailoring Your Product to the Market

How do you tailor your product to the market and not the other way around? Creating a product the marketplace wants is your goal and too often startups create a product and ASSUME the marketplace will want it. TAILORING YOUR PRODUCT TO THE MARKET Beta test your...

The Perfect Elevator Pitch

How do you write an elevator pitch for a product? THE PERFECT ELEVATOR PITCH What is the big problem your product solves? What makes your solution unique? Who is the big market that wants this? What are the financial projections for this product? Why are you the...

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