Sep 22, 2020 | Articles, Sean Answers
What are the objectives of marketing? 7 KEY OBJECTIVES IN YOUR MARKETING PLAN Traffic Customer acquisition Expand demographics Launch a new product/service Promote a sale Reinforce your USP Build your brand Note: Your marketing plan does not have to be just for your...
Sep 19, 2020 | Articles, Sean Answers
How do you tailor your product to the market and not the other way around? Creating a product the marketplace wants is your goal and too often startups create a product and ASSUME the marketplace will want it. TAILORING YOUR PRODUCT TO THE MARKET Beta test your...
Sep 18, 2020 | Articles, Sean Answers
How do you write an elevator pitch for a product? THE PERFECT ELEVATOR PITCH What is the big problem your product solves? What makes your solution unique? Who is the big market that wants this? What are the financial projections for this product? Why are you the...
Sep 18, 2020 | Articles, Sean Answers
What are the possible effects if there is no business planning? It is hard to hit a target you don’t set and business planning determines goals with the tasks and initiatives that need to be met to achieve the goal. Every company should set some strategic/growth goals...
Sep 16, 2020 | Articles, Sean Answers
How do you prepare a strategic planning session? HOW TO HAVE STRATEGIC PLANNING SESSIONS Have ONE singular objective/outcome you want from this meeting Have smart, helpful people in the meeting Collaboration is critical so encourage ideas from the group Accountability...
Sep 15, 2020 | Articles, Sean Answers
How are school dropouts becoming more successful in their business life? Let’s change the phrasing from dropouts to those who choose not to pursue a college degree because they are taking action NOW on their dream. 7 BEST PIECES OF ADVICE FOR THOSE NOT GOING TO...
