What are the three ways in which firms can establish a competitive advantage?
HOW TO ACHIEVE A COMPETITIVE ADVANTAGE
- What does your competition NOT OFFER that you can offer? Delivery, financing, overnight delivery, membership discounts, better selection, etc.
- What does your target customer want that your competition is not providing?
The reason you want a competitive advantage is so customers have a reason to buy from you over your competition and the better the reason the more likely they are to choose your business.
