How much should I charge for a marketing strategy?
Whoever is proposing their product typically will provide their plan for you at no charge.
HOW TO WRITE YOUR OWN MARKETING PLAN
1 What are you trying to accomplish with your marketing plan?
- More estimates
- More customers
- Increased traffic
- Branding
- PR
- Product launch
- Event launch
- Startup launch
2 How can it be measured? You cannot manage or modify what you cannot measure?
3 Who is your target audience you are trying to reach? How old? Male/Female? Etc.
4 What message or offer would get the attention of your target customer?
5 What call to action (sale price, something for free) would make your target customer likely to respond?
6 What advertising vehicle would reach more of your target customers for the money than any other? TV, radio, digital, direct mail, etc.
