What is persistence? The definition says it’s kind of a continuance on a course, despite obstacles or interferences. As entrepreneurs, we don’t even see persistence. We don’t even view it as something we need to worry about. We know there are obstacles and we constantly persist. Persistence is the difference between being a success and not being a success.

A lot of people will start a business or they’ll think of even starting a business, but the first time something comes up that creates an obstacle, they bail on it, they’re out. They just cannot continue against obstacles. The successful entrepreneur runs into an obstacle, goes around it, figures it out, jumps over, it, and gets help. Whatever it is they don’t ever stop. They never give in.

So if you want to have a quality that’ll help you today, persist, continue against all obstacles and never stop.

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