How do you tailor your product to the market and not the other way around?
Creating a product the marketplace wants is your goal and too often startups create a product and ASSUME the marketplace will want it.
TAILORING YOUR PRODUCT TO THE MARKET
- Beta test your offering to make sure the marketplace wants it
- Why is it different and or better than your competition?
- Get as much target customer feedback early so you tailor your product to what your customer wants.
