You make changes to things that are not working

The order of things to evaluate and change

  1. Marketing- are we attracting enough customers
  2. Target Customer is not who you thought it was so the message is not resonating
  3. Sales- whoever is doing it needs to be replaced or re-trained.
  4. Profit margins are too small
  5. Competitive Advantage is weak and nonexistent
  6. Bad idea and nobody wants what you are selling
  7. Bad timing- good idea but bad timing


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